As celebrities steadily gravitate towards TikTok, they must adapt the content they create accordingly. And Emily Ratajkowski is adjusting well to the vibe of the video-focused platform, which is more about homespun, educational content than #OOTD posts.
In her latest TikTok video, the 32-year-old model and My Body author delivers a lesson in chopping your own hair, while wearing an itsy-bitsy red bikini. “We’re going to the beach, and I want to give myself an extra layer,” says Ratajkowski, before putting a pair of scissors into action. After casually lopping a slice of hair off, she exclaims, “This is insane, am I being crazy? I’ve cut my hair before, and this is not my best work, but it’s a start.”
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While we wouldn’t recommend doing this yourself at home, it’s refreshing to see a star of Emily’s calibre take a DIY-approach to cutting her hair. Perhaps it’s a hangover from the salon shut-down in the pandemic? We hope to see more of the model’s entertaining—if somewhat high-risk—how-to beauty videos on TikTok in the weeks to come.