Hailey Bieber Wore the Top Color Trend of 2023 in NYC

I don’t know about you, but there’s nothing I enjoy more from the celeb set than when they go all out with a theme (I’m looking at you, Margot Robbie). And that’s exactly what Hailey Bieber’s done for the New York City press tour of her latest Rhode launch: the Strawberry Glazed Doughnut Peptide Lip Treatment designed in collaboration with Krispy Kreme. 

For the trip—which included an event at the Krispy Kreme flagship store in Times Square, a stint on Good Morning America, a Ferrari-red Corvette convertible, and a helicopter ride—Bieber wore not one, not two, but three looks in a single day, all of which featured the color on everyone’s lips right now (just to clarify, I don’t mean the PLT, that’s clear): bright, fiery red.

First, she was spotted leaving the GMA offices wearing a drapey, red midi dress from Vivienne Westwood’s fall 2023 collection, paired with matching sky-high Maison Ernest sandals and Ferragamo’s buzzy Wanda bag. She then traveled downtown to TriBeCa, exiting her van in an equally drapey fall 2023 Marc Jacobs minidress in white, paired with the same Ferragamo top-handle bag and new Manolo Blahnik Maysale mules in the vibrant color. After a quick outfit change at Hotel Barrière Fouquet’s New York, one of NYC’s hottest new hotels, Bieber stepped out in a red, corset-style strapless minidress by Ermanno Scervino, styled with the same Maison Ernest heels from earlier in the day and a matching Courrèges bag. It’s as if she and her stylist, Dani Michelle, had a color palette in mind…

See every one of Bieber’s Strawberry Glazed Donut launch looks, all of which prove that the red trend from the fall/winter 2023 runways is here to stay, below.