Jaded London Cargo Pants Are Affordable And On-Trend

Fast forward to 2022, and the Goulden siblings run one of the biggest Y2K nostalgia labels in fashion, worn by the likes of Kylie Jenner, Hailey Bieber, Rita Ora and Rihanna. The brand, which was founded a decade ago, is mostly known for its $98 parachute pants that hone in on today’s fascination for baggy shapes and cargo silhouettes, as well as newspaper-printed mini dresses, retro-inspired playsuits, strapless corset tops, and denim micro mini skirts. During our conversation, the sibling duo cite the Spice Girls, Paris Hilton and Lindsey Lohan as reference points for their designs. “We wore all these trends when we were younger,” says Jade. “I keep saying I wish I kept my whole wardrobe.”