When Jannik Sinner walked onto the court at Wimbledon this past July, he wasn’t only competing in his first Grand Slam semi-final. The Italian tennis star became the first player in the competition’s 146-year history to carry a luxury logo bag—custom Gucci—onto the court. The attention-grabbing duffle required special approval from Wimbledon officials, the International Tennis Federation, and the ATP Tour. Featuring Gucci’s classic monogram, the bag’s green and red stripe was embroidered with the 22-year-old pro’s name.
When asked what attracted him to the brand, Sinner said, “The Italian heritage, combined with the ability to always be creative and lead innovation in the field, made our latest collaboration so unique—it’s why I enjoy working with Gucci.” While his Wimbledon run ended at the semifinals with a loss to Novak Djokovic, Sinner has proven over the last few years that, with his combination of athleticism and fashion sense, he’s one to watch.
His historic Wimbledon collaboration, thankfully, was just the beginning of his relationship with the house, which is also one of his sponsors. For Tuesday night’s first-round match against Yannick Hanfmann, Sinner carried another bespoke Gucci duffle onto the court. Unlike the more traditional style that he brought to Wimbledon, the duffle’s body replicates Gucci’s hallmark monogram, but in a blue and gray colorway. It features a stripe detail in blue and canary yellow, and a strap in a particular shade of cobalt officially known as US Open Blue, “which is kind of cool, I think!” says Sinner, with apparent glee.
We have to agree, Jannik: Very cool, indeed.