Nets land record-breaking jersey sponsorship deal
Building Brooklyn’s Big 3 has made the Nets a hot-selling jersey, just like drafting Sabrina Ionescu has done for their sister club the Liberty. Now both jerseys have a new patch sponsor, with The Post confirming they’ve finalized a multi-year deal with Webull.
Webull will become the official jersey patch partner for the Brooklyn Nets, their G League affiliate in Long Island, the Liberty and NetsGC (the NBA 2K League affiliate). All are under the umbrella of Joe Tsai-owned BSE Global. But clearly the Brooklyn deal will be the feather in its cap.
The deal is expected to be for an NBA record $30 million annually. CNBC was the first to report the amount. It tops the previous high of $20 million for the Golden State Warriors.
It’s the first-ever sports partnership for Webull, an independent, self-directed broker dealer focused on zero-commission online trading and in-depth market data. And they’ll have international marketing rights to promote their alliance and be on one of the hottest-selling jerseys in any sport in any country.
Last season, Brooklyn had three of the top four selling NBA jerseys with stars Kevin Durant, James Harden and Kyrie Irving. They were second in the league in jersey sales behind only the same LeBron James-led Lakers team they’ll face to open the preseason on Oct. 3 (and again on national television on Christmas Day).
Ionescu is currently the top-selling player jersey in the WNBA, with the Liberty second in that league in team merchandise sales.
“We’re thrilled to introduce Webull to the world,” said John Abbamondi, CEO of BSE Global.
“There’s tremendous synergy between our two companies. Both are New York-based with a growing international presence and are focused on reaching a diverse demographic of tech-savvy, next-generation consumers and fans. We’re looking forward to helping Webull connect with our millions of fans in communities across the globe.”
Webull will also get digital signage at all Nets home games at Barclays Center, and integration across the teams’ digital platforms. They’ll work with the Nets and other BSE teams to implement STEM programs for the underserved population in Brooklyn.
“There’s no better way to celebrate our company’s New York roots, and we’re looking forward to collaborating on initiatives that give back to the Brooklyn community,” said Webull CEO Anthony Denier.