Nike snaps up LeBron James’ son Bronny, 18, to a lucrative NIL endorsement deal

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Nike snaps up LeBron James’ son Bronny to a lucrative NIL endorsement deal: Future NBA talent, 18, follows in his father’s footsteps – seven years after he inked $1BILLION lifetime sponsorship with sportswear giants

Nike has announced it has signed the son of LeBron James, Bronny, to an NIL despite not yet beginning or announcing commitment to a college.

Nike announced Monday they had signed James Jr., among others, to name, image and likeness deals. 

Bronny is now officially part of the Nike family after his father LeBron signed with the brand in 2004, prior to his NBA career beginning.   

James’s eldest son is currently a senior at Sierra Canyon High School in Los Angeles, Cal. and is expecting to announce his commitment to an college basketball team in the near future. 

‘For as long as I can remember, Nike’s been a part of my family,’ said Bronny, via Complex. ‘Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me.’