Rams’ Sean McVay on why he spurned potential big TV offer


INDIANAPOLIS — The Rams won a Super Bowl and then won a heavyweight fight.

Sean McVay’s decision to return as Rams head coach rather than jump to the NFL broadcast booth — Amazon Prime Video prepared to offer a five-year, $100 million contract, as first reported by The Post’s Andrew Marchand — was an important piece in Los Angeles’ design to repeat as champions.

“Just the timing and everything that surrounded it, it’s very flattering. I’m humbled by it,” McVay said Wednesday in his first lengthy interview since deciding on his future. “To say that down the line that [broadcasting] is not something I’m very intrigued by would not be accurate, but I’m totally committed to coaching.”

McVay, 36, just became the youngest coach to win the Super Bowl, but he was clear even before winning the ring that he is not a lifer. The soon-to-be groom has plans to raise a family with a less time-consuming job at some point.

“It doesn’t get lost on me the amount of people who took a chance on me when I was 30 years old as a head coach [and] the investment in these relationships with players and coaches,” McVay said. “As soon as you make that decision to move forward, I think the clarity and the peace that I had, you knew this is exactly what I wanted to do. There was really never a doubt.”

Sean McVay
USA TODAY Sports

McVay spoke with reporters over Zoom from Los Angeles as the NFL combine got underway.

“More than anything,” McVay said, “you really find a purpose when you are coaching and working with people that you love.”

McVay reportedly was earning $8.5 million per year to coach the Rams. It is expected he received a raise, but even the NFL’s top-earning coach, Bill Belichick, reportedly makes $18 million to double as general manager. That doesn’t equal Amazon’s enticing pay-more, do-less pitch.

“How deep [negotiations] got is kind of stuff you want to keep behind the scenes,” McVay said. “I’ve always been drawn to the game and what a cool opportunity to stay connected, but you aren’t totally connected in a lot of ways that bring you that joy. You don’t miss some of the bad feelings that accompany being a head coach, too, but I finished this season probably as refreshed and rejuvenated as I’ve ever been.”

Former Saints coach Sean Payton recently unexpectedly left the sidelines and could be joining the FOX broadcast booth as the replacement for analyst Troy Aikman, who signed a deal worth more than $18 million per year with ESPN, according to The Post’s Marchand. Niners general manager John Lynch, a former analyst for FOX, also drew interest in this surging broadcasting arms race.

“It’s something that’s become really prevalent,” said McVay, whose coaching career was influenced by his grandfather, former Giants head coach John McVay. “It’s incredible to be a part of a game that has so many different avenues of being able to financially support your family in great ways. It’s like anything else, the more options you have, it’s helpful, but I’m really happy for a lot of people who have been able to benefit.”

Where successful college football programs always had to worry about coaches being lured to the pros, John Madden stood alone as the successful NFL coach who found an alternative path in the broadcast booth. The McVay- and Payton-fueled offseason could be a tipping point.

“If we had an economics expert on the call, he would probably say that is organic bottom-up market forces at play that now you have to deal with and react to,” Rams general manager Les Snead said. “This country is not perfect, but what it does allow people to do is there is some semblance of trying to control your destiny.”

Snead added, “Like a lot of things in sport, this isn’t necessarily the conventional, traditional way. But nowadays you are seeing networks knock on doors. They are trying to be good, too.”