Rosie Huntington-Whiteley stuns in backless dress at launch night for Rose Inc beauty pop-up


Rosie Huntington-Whiteley has launched a pop-up store of her beauty brand Rose Inc in London’s Covent Garden donning a backless white bodycon dress.

The 35-year-old model and businesswoman put on a typically flawless display as she posed showing off the unique bedazzled detail on the back of her outfit.

She celebrated the opening of the temporary store, which is in collaboration with beauty retailer Space NK, from 10am until 7pm on Friday.

She means business! Rosie Huntington-Whiteley has launched a pop-up store of her beauty brand Rose Inc in London’s Covent Garden donning a backless white bodycon dress

Look back at it: The 35-year-old model and businesswoman put on a typically flawless display as she posed showing off the unique bedazzled detail on the back of her outfit

Look back at it: The 35-year-old model and businesswoman put on a typically flawless display as she posed showing off the unique bedazzled detail on the back of her outfit

She slicked back her blonde tresses into a low back bun, putting all the attention to her model-esque facial features.

The model had fluffy bold eyebrows, a smokey black winged eyeshadow look, a glowing contour and bold nudey pink lip.

Her jewellery was kept simple to let her dress diamonds to do the talking.

She wore just a ring on each hand, a delicate gold wrist watch and classy diamond drop earrings.

Pleased: She celebrated the opening of the temporary store, which is in collaboration with beauty retailer Space NK, from 10am until 7pm on Friday

Pleased: She celebrated the opening of the temporary store, which is in collaboration with beauty retailer Space NK, from 10am until 7pm on Friday

Partners: She slicked back her blonde tresses into a low back bun, putting all the attention to her model facial features (pictured with President and CEO of Rose Inc, Caroline Hadfield)

Partners: She slicked back her blonde tresses into a low back bun, putting all the attention to her model facial features (pictured with President and CEO of Rose Inc, Caroline Hadfield)

The cream midi dress capturd her curves perfectly, also featuring a plunging neckline and three lines of jewels covering her revealed back.

She also slipped her feet into a pair of black strappy black heeled sandals.

Later on in the evening, she switched the look into a black mini dress with a sheer panel that reached midi length on her slim pins, matching the LBD with a pair of black pointed court heels.

Stunner: Later on in the evening, she switched the look into a black mini dress with a sheer panel that reached midi length

Wow: Her slim pins peeped through the sheer panel

Stunner: Later on in the evening, she switched the look into a black mini dress with a sheer panel that reached midi length on her slim pins, matching the LBD with a pair of black heels

Strike a pose: She let her luscious blonde locks down in a gentle wave and she posed as she wore different makeup products from her very own range

Strike a pose: She let her luscious blonde locks down in a gentle wave and she posed as she wore different makeup products from her very own range

She let her luscious blonde locks down in a gentle wave and she posed as she wore different makeup products from her very own range.

Also at the Rose Inc event was CEO and President of Rose Inc, Caroline Hadfield, as well as influencers big on the beauty and fashion sphere.

Emily Rose and Chloe Lewis were all smiles at the event, as well as model Chloe Lloyd, Frances Phillips, Niomi Smart, model Coral Kwayie, and award-winning skin clinic Doctor, Dr. Ewoma.

It comes after Rosie revealed that she ‘frequently’ gets flashed by women wearing her underwear range while out in public.

Support: Chloe Lloyd stunned in a satin wrap top with slim black flare trousers paired with a leather YSL bag on her arm

Support: Chloe Lloyd stunned in a satin wrap top with slim black flare trousers paired with a leather YSL bag on her arm

Eventees: Award-winning skin Doctor Dr Ewoma is pictured with Chrissy Rutherford at Rosie Huntington-Whiteley's event

Eventees: Award-winning skin Doctor Dr Ewoma is pictured with Chrissy Rutherford at Rosie Huntington-Whiteley’s event

Smiles: Emily Rose and Chloe Lewis were all smiles at the event, wearing fashionable outfits and their faces fully made up for the beauty-themed event

Smiles: Emily Rose and Chloe Lewis were all smiles at the event, wearing fashionable outfits and their faces fully made up for the beauty-themed event

Beauty lovers: Niomi Smart (left) and Chloe Lloyd posed up a storm at the London event on Thursday

Beauty lovers: Niomi Smart (left) and Chloe Lloyd posed up a storm at the London event on Thursday

Model and businesswoman Rosie, 35, who has a popular underwear range with Marks and Spencer, often gets to see her target market wearing the pieces first hand.

Speaking on The Jonathan Ross Show, Rosie divulged: ‘Yeah, I frequently get flashed. Like all the time by lovely ladies, in the lifts, going up and down the stairs.

‘Very enthusiastic about showing me they’ve got it on. I love it. It’s always an ice breaker and a very funny moment.’

Taking a look: Rose Inc products were on display in the Space NK store pop up collaboration with Rosie's brand

Taking a look: Rose Inc products were on display in the Space NK store pop up collaboration with Rosie’s brand

Launch: Coral Kwayie and another guest attended the event in Covent Garden for Rosie Huntington-Whiteley's launch

Launch: Coral Kwayie and another guest attended the event in Covent Garden for Rosie Huntington-Whiteley’s launch

There for Rosie: Frances Phillips enjoys a cockatail in a leather-clad outfit in London on Thursday

There for Rosie: Frances Phillips enjoys a cockatail in a leather-clad outfit in London on Thursday

With a new make-up range to her name, Rosie also revealed that her partner, Hollywood hard-man Jason Statham, 55, does actually get involved in the process.

She explains: ‘He loves creativity. He’s like somebody I always go to when it comes to interiors or art and architecture.

‘As we were creating the packaging I was really in touch with him about that and I talked to him a lot about that.

‘Both of us are very involved behind the scenes in each other’s projects.’

Reveal: Rosie Huntington-Whiteley has revealed that she 'frequently' gets flashed by women wearing her underwear range while out in public

Reveal: Rosie Huntington-Whiteley has revealed that she ‘frequently’ gets flashed by women wearing her underwear range while out in public

Blonde beauty Rosie wore a one-shoulder black cut-out dress, giving a show of her sleek back as she waltzed in to the hot seats next to Jonathan.

She completed the all black ensemble with a pair of black strappy peeptoe court heels, adding some height to her model frame.

The 35-year-old model also showcased a little leg and wore her hair in slick back bun to put her photogenic features on display.

Her makeup was sultry with a smokey eye and pinky nude lip colour with a flush of contour and blush over her cheeks. 

Accessorising with a pair of diamond drop earrings, the model kept the simple yet chic outfit classy with her effortless style. 

On this week’s episode of The Jonathan Ross Show, host Jonathan is also joined by Oscar-winning composer Hans Zimmer, former athlete Dame Kelly Holmes and comedians Sara Pascoe and Chris McCausland – as well as a performance by the Arctic Monkeys.

Storytelling: Speaking on The Jonathan Ross Show, Rosie divulged: 'Yeah, I frequently get flashed.'

Funny moment: She added: 'Like all the time by lovely ladies, in the lifts, going up and down the stairs.'

Storytelling: Speaking on The Jonathan Ross Show, Rosie divulged: ‘Yeah, I frequently get flashed. Like all the time by lovely ladies, in the lifts, going up and down the stairs.’