Big news in luggage: Ryan Gosling is the face of Gucci’s new Valigeria campaign, which is centered around its travel gear, and will be seen on billboards popping up across the planet as you read this. Shot by photographer Glen Luchford, Gosling is seen with different pieces from the brand’s “Gucci Savoy” collection. In one image he’s pushing a Gucci luggage-stacked bell boy trolley, The Darjeeling Limited-style, while sporting a ’70s-style, waist-cinched suit; in another, he’s seen in a Hawaiian shirt from Gucci’s Spring 2022 collection (worn by Macaulay Culkin on the catwalk, and already seen on Gosling on the red carpet) surrounded by GG monogrammed suitcases and carry-on bags (all of which will be available to shop in due course). Elsewhere he can be seen sitting on the back of a Chevy in a striped suit and a retro-infused skinny tie.
The appointment makes total sense. Gosling has long been one of the film industry’s favorite clotheshorses, with a signature style of put-together suits and paired-up pieces that have taken Cannes Film Festival and global premieres alike by storm. Gucci, meanwhile, has a fine knack for tapping the hottest stars in the world before anyone else (Harry Styles, Lana Del Rey, and so on). Meanwhile Alessandro Michele, the brand’s creative director, has said “Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys…” And for him, Gosling fits.