Selena Gomez launches trendy kitchenware collection: ‘It’s a celebration of all ways we cook’


Selena Gomez revealed that she is launching a trendy cookware brand Our Place, which includes a pot, pan, knife trio, drinking glasses, main plates and side plates in an electric blue and a vivid, pinkish-red shade on Thursday.

After three seasons of displaying her cooking skills on HBO Max’s hit cooking show Selena + Chef, the 29-year-old pop star excited her 318million Instagram followers with the news by sharing photos of herself in the kitchen. 

‘It’s a celebration of all ways we cook- as beginners or experts, perfectly or imperfectly, messily and joyously. Our Place is immigrant and women-owned, rooted in building a bigger table,’ the Only Murders in the Building actress captioned a slideshow of images of herself using a $165 berry pink pot from her collection. 

Expanding her empire: Selena Gomez revealed that she is launching a trendy cookware brand Our Place, which includes a pot, pan, knife trio, drinking glasses, main plates and side plates in a bright electric blue and a vivid, pinkish-red shade

She continued: ‘We’ll be donating 10% from all profits to expand mental health services with @rarebeauty’s Rare Impact Fund. Time to get cooking!’ 

In one image, Gomez can be seen rocking a green minidress, gold ‘Selena’ necklace and matching hoop earrings as she prepared an empanada on her stove and smiled directly at the camera.

Another showed her rocking a frilly pink and red polka-dot dress looking down as she stood in front of her counter seemingly in the middle of whipping up something delicious. 

Chef Selena! After three seasons of displaying her cooking skills on HBO Max's hit cooking show Selena + Chef, the 29-year-old pop star excited her 318 million Instagram followers with the news by sharing photos of herself in the kitchen

Chef Selena! After three seasons of displaying her cooking skills on HBO Max’s hit cooking show Selena + Chef, the 29-year-old pop star excited her 318 million Instagram followers with the news by sharing photos of herself in the kitchen

The third snap featured the Grammy nominee walking with a blue pan to a beautifully decorated table in her backyard with a small lemon tree and gorgeous bougainvillea shrubs. 

In November, HBO Max announced that Selena + Chef had been renewed for a fourth season, set to be released some time this year. 

The show initially premiered last August and has been a hit with viewers ever since its inception amid the COVID-19 pandemic.

'It’s a celebration of all ways we cook- as beginners or experts, perfectly or imperfectly, messily and joyously. Our Place is immigrant and women-owned, rooted in building a bigger table,' the Only Murders in the Building actress captioned a slideshow of images of herself using a $165 berry pink pot from her collection

‘It’s a celebration of all ways we cook- as beginners or experts, perfectly or imperfectly, messily and joyously. Our Place is immigrant and women-owned, rooted in building a bigger table,’ the Only Murders in the Building actress captioned a slideshow of images of herself using a $165 berry pink pot from her collection

Speaking of the news, Gomez revealed she was looking forward to learning more tips and tricks in the kitchen.

‘I am looking forward to another season of being in the kitchen with some of the world’s best chefs. Hopefully, my skills have improved,’ she wrote in a statement, obtained by Deadline. 

The Lose You to Love Me singer also made a point of expressing her excitement for the philanthropic aspects of her show.

Beaming: Gomez pictured with Our Place founder Shiza Shahid as they held her 'Azul' Always Pan and 'Rosa' Perfect Pot

Beaming: Gomez pictured with Our Place founder Shiza Shahid as they held her ‘Azul’ Always Pan and ‘Rosa’ Perfect Pot

‘More importantly, we’ve been able to raise money for incredible charitable organizations,’ she noted.

HBO Max’s Executive Vice President of Non-Fiction and Live-Action Family Programming, Jennifer O’Connell, also issued a statement about the show, which will take place at a beach house during the new set of episodes.

‘We are thrilled to continue this delicious series for season four and even more excited to take it to a new setting,’ she expressed.

Format: The program follows the Disney Channel alum as she meets with a professional chef and attempts to plan out a meal

Format: The program follows the Disney Channel alum as she meets with a professional chef and attempts to plan out a meal

She added: ‘The beach vibes will absolutely take it to the next level and we can’t wait to see what recipes Selena and the chefs cook up next!’

The program follows the Disney Channel alum as she meets with a professional chef and attempts to plan out a meal.

The singer also donates $10,000 to her guest’s charity of choice during each episode.

Multiple roles: In addition to starring in the series, the performer serves as one of its executive producers

Multiple roles: In addition to starring in the series, the performer serves as one of its executive producers

In addition to starring in the series, the performer serves as one of its executive producers. 

Development on the show was initially announced last year when an order for ten episodes was given by the streaming platform.

Executive producer Aaron Saidman spoke about the initial idea for the program during an interview with Salon, where he noted that the singer’s period of quarantine saw her cooking for herself much more frequently. 

Working with the pros: The producer also expressed that the show's crew was dedicated to finding qualified professionals to guide the singer through each episode

Working with the pros: The producer also expressed that the show’s crew was dedicated to finding qualified professionals to guide the singer through each episode

‘Selena found herself at home more than ever and found herself in the kitchen, specifically, more than she ever thought and developed a desire to know how to be better in the kitchen,’ he said.

The producer also expressed that the show’s crew was dedicated to finding qualified professionals to guide the singer through each episode. 

‘We wanted to make sure that we were getting great talent and great master chefs, something that was important for Selena and the viewer to get the best possible instruction,’ he said.

On its way: The new season of Selena + Chef is currently set to be made available to the public sometime this year

On its way: The new season of Selena + Chef is currently set to be made available to the public sometime this year

Saidman also noted that the performer was incredibly open about not being the most experienced cook, which served to strengthen the program. 

‘Selena was very gracious in allowing her flaws in the kitchen to be on display. I do think it’s a really humanizing element of the series,’ he stated.

The new season of Selena + Chef is currently set to be made available to the public next year.