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SNS New Balance 574 Nature Elijah Anderson


Teased via Instagram in mid-November, SNS has finally officially unveiled its latest New Balance 574 collaboration.

Inspired by the beauty of raw nature, the silhouette couples tried-and-proven pigskin nubuck, soft synthetic leather and nylon lining with a predominantly green and violet color palette. Hairy suede enters the mix around the forefoot and heel, leaving perhaps its most notable impression on the profile “N” logos. While not a proposition from a high-end brand like Casablanca, Sneakernstuff’s next joint-effort with New Balance delivers a luxurious take through concept. To further submerge its nature-inspired 574 into the theme, the retailer has tapped New York-based illustrator, Elijah Anderson, for a poster campaign that blends his signature style with SNS and NB’s vision. Furthermore, nature-inspired activations will soon take place at the retailer’s New York City and Tokyo locations.

Enjoy the first official poster for SNS’ 574 (which takes elements from old NB ads) here below, and find pairs arriving exclusively to the SNS app via a raffle that closes on Friday, December 10th.

In other sneaker news, the Air Jordan 11 “Cool Grey” returns for the whole family on December 11th.



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