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Supply chain snarls hit the beverage industry hard, just in time for the holidays



Many major beverage brands have reported similarly significant problems, according to Howard Telford, head of soft drinks research at Euromonitor International, a market research firm. Monster Beverage, which makes a line of energy drinks, reported shortages in aluminum cans in the United States and Europe last quarter, along with higher prices and delays from importing materials. PepsiCo has also been facing shortages in terms of packaging, Telford said, including running out-of-stock, particularly in Gatorade over the summer. Telford said a shortage of resin used in plastic packaging could be one of several issues contributing to this shortage.



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