The Backstreet Boys Re-create an Iconic ’90s Image in Their New Holiday Campaign


If you were a fan of the Backstreet Boys back in the 1990s and 2000s, you’ll instantly recall the boy band’s iconic 2000 Rolling Stone cover. The image, shot by Mark Seliger, made headlines around the world for featuring the five members—Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson—sporting traditional suits and ties up top and trousers dropped to their ankles below. “We were definitely a little nervous for that shoot that day,” recalls Littrell. Carter adds, “I remember being embarrassed. I’m not the guy that likes to take off my shirt. But it became iconic, I guess. You do something, and you never know what it will turn into.”

Decades later, the Backstreet Boys are still going strong: They’re currently embarking on their DNA world tour, and last month they released their first-ever Christmas album, titled A Very Backstreet Christmas. Now in a new holiday campaign for the underwear label MeUndies, the five singers are paying homage to their roots by re-creating that famous magazine cover but in a new way. In the campaign, the stars sport velvet or satin tuxedos paired with MeUndies underwear in festive tartan or Christmas-tree prints.  “It was fun to re-create it but with a Christmas twist,” says Littrell. “It’s a little nod to the fans who have been with us for almost 30 years!”

For the group members, starring in the campaign for MeUndies’s holiday collection—which also includes pajamas and loungewear—felt like a natural fit: Carter points out that there’s an underwear bit in their current tour. “We have a segment in our show where Kevin and AJ actually sign some underwear and throw them in the audience,” says Carter. “It’s paying [tribute to] some of the fans that would throw their underwear to us on the stage. We’ve gotten a lot of brassieres and underwear thrown at us over the years.”

Photo: Getty Images