The “Youth Triangle” Is the Buzzy New Skin-Care Term You Need to Know

When a new skin-care range comes with its own dedicated massage tool—and the Chanel logo on it—you know it’s going to be a sellout. Double Cs aside, the new Le Lift Pro range from Chanel is a three-product lineup that includes the aforementioned facial tool (which satisfyingly separates into two tools that magnetically connect back together), along with Concentré Contours and Créme Volume. All of which are quite different from the Chanel skin-care products that have come before. 

The focus of the Pro line is improving the “youth triangle”, which Chanel’s in-house experts— based on a study of 60,000 faces to find the areas that contribute most to making skin look supple and youthful—have identified as the area between the top of the cheekbones and the tip of the chin. 

Image may contain: Electronics, Camera, and Cushion

Chanel Le Lift Pro Massage Tool

The science behind the products can be traced to some tiny bees in Costa Rica, called Melipona bees, whose honey contains small quantities of a highly active Melipona enzymatic ingredient. Chanel has established a supply chain in partnership with Alianza Campesina Flora Nueva—a local social enterprise—to respect the biological cycle of the bees. It’s used in the unscented Concentré and the Créme for lifting and plumping, and if you’re in between cosmetic procedures or injectables, Le Lift is suitable to use between treatments for skin maintenance.

The new Chanel Le Lift regime is designed to be deployed morning and evening, in conjunction with the massage tool that splits into two. One end is triangular and acts like a fingertip to help pinpoint your massage actions, while the other end is V-shaped and great for mimicking the lifting and sweeping motions you might experience in a facial—all the better to give some extra TLC to that youth triangle.  

Image may contain: Cosmetics, and Bottle

Chanel Le Lift Pro Le Lift Pro Crème Volume

Image may contain: Cosmetics, and Bottle

Chanel Le Lift Pro Concentré Contours