Italy routinely tops the list of the most popular summer destinations in the world. Tourists flock to the country from all corners of the globe to fill up on spaghetti, sea views, and la dolce vita. If you’re lucky enough to be one of them, you’ve come to the right place. (If you’re just dreaming of booking your flight, then you’re more than welcome here too!)
Milan-based brand La DoubleJ just opened a pop-up boutique in Taormina, located on the east coast of Sicily. To celebrate the launch, I tapped founder J.J. Martin for her best Italy packing tips and she absolutely delivered. “You want something to go from morning to day to night, so I tend to bring things that could be worn to the beach or to cocktails. The Sundowner Dress, for example, could be worn by the pool but also could be a chic dinner dress. Maybe I am wearing it with flip flops on the beach and then with jeweled sandals at night.”
Scroll down to learn all of her packing dos and don’ts for your next Italian vacation, including the one item she says is “deeply inappropriate” to wear.