Who What Wear Podcast: Matt Rez


We all use different words for different things. What language would you like people to use to describe it?
It’s so funny, because I’m sometimes asked to name a color. I’m just sitting there I’m like, “What do I call this?” I’m like, “I can’t come up with a name for it.”

When it comes to language, I have a hard time with it myself, because it’s all perception. It’s so dependent on how you perceive color.

Sometimes people are referring to a photo and the reflection in the photo that they think is a certain hair color, but it’s actually not—it’s the reflection of light that they’re seeing is lighter or brighter.

I don’t necessarily have certain language to give anybody to be like, “Oh, yeah go in and say you want this.”

I always say go off of a photo. Bring one photo—not five—because then it gets really confusing. For the person that’s doing the work, we have to be able to visualize it, too.