Why We Need To Rethink Our Obsession With Logomania

For many influencers and celebrities, a rite of passage into the fashion world is not hitting a million followers or gaining a certain amount of likes on their outfit photos. It is when they are branded; stamped and approved by a designer logo. In 2018, Kylie Jenner solidified her status as fashion elite by donning Fendi’s head-to-toe Zucca print outfit and a $12,500 matching baby carrier, provided by the brand. Others, like Emma Chamberlain, do it in subtler ways, by representing the designer they are working with as ambassadors by carrying logo-clad bags and wearing outfits that flash a quaint but visible name (in Chamberlain’s case, Louis Vuitton). It’s a marketing move that works both ways: The brand gets a new audience, and the influencer gets luxury approval.